The Connected Business: Critical Items for Businesses

The Connected Business should have the following critical items:

Business Website:

• When you think of your business’s online presence, your website should be the first thing that comes to mind and where you devote the lion’s share of your efforts. This is where all your other online business pages link to, and any changes or updates will start here. Think of it as your home base.

 

Google Listing:

• Your business’s Google listing is very important to keep updated. When a prospective customer is searching for a new restaurant, local plumber, or health care specialist, you want your listing details to be accurate so they don’t go to the wrong location or call the wrong number. There’s nothing worse than showing up at a business and it’s closed when it says open on Google!

 

Facebook:

• Facebook is really pushing itself as another search tool, like Google, and there are a few key things you can do to optimize your business Facebook page.

 

Instagram:

• You may or may not have a social media online presence, but you should think of social media as an extension of your website. Did you know that Instagram is owned by Facebook? You get many of the advertising and posting benefits on Instagram as you would on Facebook. This can help streamline your online presence on both sites.

 

LinkedIn:

• You may already have a personal online presence via your professional LinkedIn page. But LinkedIn is also good place to build out your business’s online presence, too.

 

Reviews:

• There’s a good chance that prospective customers are shopping around before they decide to patronize your business. Today, 65 percent of the buy journey starts with online search.  Having positive, recent reviews are an important part of building your business online presence and helping people who are looking online for your products or services to find your business.