Posts

The Connected Business: Critical Items for Businesses

Image
The Connected Business should have the following critical items: Business Website: When you think of your business’s online presence, your website should be the first thing that comes to mind and where you devote the lion’s share of your efforts. This is where all your other online business pages link to, and any changes or updates will start here. Think of it as your home base.   Google Listing: Your business’s Google listing is very important to keep updated. When a prospective customer is searching for a new restaurant, local plumber, or health care specialist, you want your listing details to be accurate so they don’t go to the wrong location or call the wrong number. There’s nothing worse than showing up at a business and it’s closed when it says open on Google!   Facebook: Facebook is really pushing itself as another search tool, like Google, and there are a few key things you can do to optimize yo...

E-Commerce Technology

Image
In business technology news, one area that is being highlighted is the need for retailers to adapt to the online world due to the pandemic. E-commerce was growing prior to the pandemic, but shopping habits have changed as we continue in a new world of social distancing and staying at home more.   We have seen many traditional shopping outlets fight for a share of the market and many have closed, such as Lord and Taylor. Last year only 10% of retail shopping was done online. Covid-19 has driven more people to shop in this manner, and now 16% of all sales is through online sales and is projected to grow. Small retailers have been hit the hardest and big retailers, like Amazon, have record profits. This information is relevant to BIT students, because it is important to understand how e-commerce works, how to use social media to connect with customers, and how to analyze the data collected to make good business decisions.   These skills are taught in various BIT courses ...